From Dairy Fields to Dealerships: The Hicken Family and Plaza Cycle

Plaza Cycle and the Hicken Family

After the Billings family sold Plaza Cycle in 2000, the business entered a new chapter under the ownership of Claude Royal Hicken and his wife, June Moulton Hicken. Claude, born in 1953 in Heber City, Utah, grew up on the Hicken Dairy Farm, where he learned the values of hard work and responsibility. In 1974 he married June, his “princess,” and together they raised a large family while remaining deeply devoted to their faith and community.

For many years Claude operated the family dairy in Heber before selling the herd in 1999 and turning to new ventures. That year, the Hickens purchased Plaza Cycle in Salt Lake City, transforming their farm work ethic into a thriving business in the powersports industry. With the same drive and vision that had made the dairy successful, Claude and June expanded beyond Plaza Cycle, eventually creating and managing a network of dealerships including Escape Motorsports, Plaza Powersports, Fast Track Motorsports, Monterey Peninsula Power Sports, Royal Trailer, and Highland Golf.

Claude’s leadership was marked by both professional success and service. He served in numerous church callings, including bishop and stake presidency counselor, and in civic life as president of the Central Utah Water Conservancy District. Known for his empathy, integrity, and ability to connect with people from all walks of life, he built relationships with employees, customers, and community members wherever he went.

Even after moving to Coronado, California in 2010 for health reasons, Claude continued to serve as a bishop, homeowners’ association president, and faithful friend to many. He remained active in business until the final years of his life, eventually stepping back to enjoy more time with his family, antique cars, and travel.

Claude Hicken passed away in 2020, leaving behind a legacy of faith, leadership, and vision. Through Plaza Cycle and his many other ventures, he played a vital role in the history of West Valley City and in the lives of all who worked with him.

1351 West 3300 South 1824 West 3500 South

1824 West 3500 South